• Jordy Lucas

Underrated Marketing Tactics You Didn’t Know You Needed



You might have a solid grip on some of your social media marketing campaigns, but are you making the most of all the techniques that are available to you?


Many people know how to promote their business in the more obvious ways, such as PPC advertising and so on, but don’t know about some of the other options.


Just because these are less well known, it doesn’t matter they’re not effective; the ones we list below, for example, are highly effective.


Take a read, and consider incorporating them into your marketing campaign.



Going Deeper


You don’t want to go chasing customers; you want them to come to you. This is a much more effective way of marketing your business because it means that when you get a lead, you can be fairly confident that they’re interested in your company. An ad on social media, for instance, might target many people who don’t have any interest. To get people coming to you, you need to present yourself as an expert in your industry. Writing well-informed blog posts will be a start, but for better traction, consider going deeper into the subject by hosting a podcast or giving out an e-book.



In the Inbox


If you don’t currently have email marketing as part of your strategy, what are you waiting for?! It’s an incredibly effective method of staying in touch with your customers and letting them know about promotions and new products. If you don’t know where to start when it comes to emailing your customers, check out https://www.palomasoftware.com/postman/email-newsletter-software/, and use software that’ll make it easier to get started.


There are rules surrounding email marketing, of course, the main one being that you shouldn’t bombard your customers with emails. It’ll only annoy them, and have the opposite effect that you intended.






Online to Offline


Even if you’re an online business, don’t forget that all internet users exist in the real world too. So don’t think you have to limit your marketing entirely to the digital world. If you’re located in a city that is home to large chunks of people who are in your target demographic, then hit the streets. A little bit of “real world” promotion can go a long way. Just make sure to make it fun. You can’t expect people to be interested if it’s not!



Hosting Events


Have you ever considered hosting a company event? This provides more than an opportunity to celebrate all the success you’ve had up until this point; it’s a chance to show off your company culture, raise hype, and get other companies to notice what you’re doing. In all, it’s a win-win-win. Just make sure the event you’re hosting is in line with your branding (for instance, a cool, progressive company should host a hip event; a traditional, family company should have something straight-edged and family friendly).










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