Founder and Director of Simply Social Management, Indianna Roehrich shares her top 5 tips on levelling up on social media in isolation.
WORK WITH WHAT YOU HAVE.
While the current situation may not be ideal for content creation, it is a prime time to tap into your creative side, and adapt to the space you have. Look for blank backgrounds, interesting textures and natural light around your home. Incorporate everyday items as props, such as plants and homewares, to elevate your content.
TikTok is the app of the moment. As one of the fastest growing social media platforms, TikTok is home to 800 million users who spend an average of 52 minutes per day on the app. The app encourages a light-hearted and fun approach to video content, whilst still being extremely engaging and targeted. Stay true to your personal brand and play around with content, with the ability to save drafts and edit content on the go.
RESEARCH AND YOU SHALL FIND.
Inspiration is everywhere, you just have to look for it. Spend your free time in isolation looking at different brands' and peoples' feeds. Notice key elements that you respond to and put your own twist on them for your own content. Now is the key time to strengthen and solidify your personal brand, so get researching.
IF YOU'RE GOING TO BE THERE, BE THERE.
Creating and posting content on social media is one thing, however, having an active social media presence is a whole different game. Be reactive to your peers' posts- like, comment and share! Show the love and you will receive it back. It is such an important time to support friends, creatives and brands, so where possible, engage with their content and support them through this difficult time.
THINK BEFORE YOU POST.
With the world stuck to their phones, now is the perfect time to be churning out strong, consistent content. However, it is important to make sure to remain considerate to the current situation unfolding. Read the room and make sure you are not promoting a message which may show an air of insensitivity to the current climate. We may be separated, but we are closer than ever, and using social media as a platform to promote kind, caring and positive communication has never been more important.