Small business owners, here's how to manage your time better

Updated: Aug 2, 2018



If you are running a small business, you already know that there’s simply not enough time to get everything done.


Like me, anyone running a one-woman band will feel the pain even more.


You might need to spend long hours promoting your business on social media, getting back to customers, creating products, getting your accounts and invoices in order, and this all adds up.


The below tips will help you manage your time, resources, and business better by simplifying your processes.


Implement Technology


If you are overwhelmed by the demanding task of creating a marketing plan, getting your brand noticed online, and managing your customers, you will need to look for a CRM system. There are plenty of cloud-based software available, and some will allow you to use your mobile devices whenever you need to update your site, get back to customers, launch a new product, or measure your marketing campaign’s effectiveness. You might also like to try a scheduling system like Hootsuite for your social media.


Prioritise your to-do list


Having a to-do list is no longer enough, and you might already know that. We tend to pick the least challenging tasks and those that can be completed the fastest. However, the things you do in your business that require you to step out of your comfort zone are likely to deliver the most results. Instead of a simple task list, prioritise your roles and make sure that you tackle the ones that are likely to take your business further.


Reduce Your Travel Time


If you have to visit customers to discuss their needs, you might feel anxious about the time you are spending traveling. Take advantage of the cloud collaboration tools and reduce the stress of running your business. Go paperless and green by offering Skype or Zoom consultations, so you can get more done in less time, and focus on the rest of the tasks in your business.


Outsource Processes


Sometimes it is simply impossible to do everything on our own. Instead of stressing out and missing tax deadlines or neglecting your customers, you might decide to outsource your administration, content writing, or marketing. Get a professional service to have your calls answered and take advantage of a virtual office. Check out www.virtualoffice.melbourne to find great address, call answering, and receptionist packages.


Focus On Your Main Business Goals


It might also be a good idea to think your business goals and targets through from time to time. Visit them every six months at all, so you can stay on track and make sure that what you are spending your time with is taking you closer to your targets. Whether you are looking to improve your reputation, get more local customers, or expand into new markets, you will be able to do it if you stay focused on the end results.


If you would like to improve your time management and get more done in less time, you can outsource, simplify, or automate some of the business processes. This way you can keep your eyes on the ball and work towards your long term business goals.

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