Pop-ups are a great way to figure out whether a business is viable or not. It gives you a chance to experiment with your ideas on the public before you commit to a space and a chance to play around before you settle. You can also use a pop-up store to scout an area and decide whether it is a viable location for you to expand to.
The main advantage of a pop-up is the novelty it provides. You are new and therefore people will be intrigued by your offering and come over to see you. But this isn’t the only advantage, you can also use pop-ups as a way to build brand awareness and to get in touch with audiences you might not have attracted before.
So what can you do to make your pop-up as successful as possible?
Make Yourselves Visible
If you want people to come and look at what is on offer, you need to give them something to be intrigued by. So don’t just set up a table with a pile of stock on it like a jumble sale, put banners up to show off your product details, play music, create a vibe!
Don't forget, location is important too. Select a place where your target market is.
Spread the Word
Spread the word about what you are doing on social media and market your appearance as you would anything else.
Another trick is to use social media hashtags and encourage people to share that they are with you. This is a good way to create a bit of a buzz on social and to persuade people to become brand ambassadors for you. Offering a small discount in exchange for a tweet is an ideal method but you would be surprised how well a picture frame with your branding can go down.
Have a Clear Goal
Before you get started, make sure that you know what your main goals are. If this pop-up is about brand awareness, chat to as many people as possible and make a real buzz on social. If this pop-up is about figuring out whether your product works - ask people what they think!
A pop-up can be a great way to improve your business and take it forward.
So get out there and start popping!