As a small business owner, your biggest goals are always based around increasing sales, boosting visibility, and growing your business.
This is where your social media marketing comes in. Although there are a number of marketing strategies you may want to implement at one time or another, in this technologically oriented world, you should always spare time to focus on your social media.
Why? Because it's FREE! Unless you pay for advertising to to have sponsored posts of course, but for the most part, this is the most cost effective way to market your business.
So here's a few tips on making the most of it:
Work With A Plan
Like everything else in the world of business, you need to plan your social media marketing before you execute it. This will set you up for success and allow you to avoid any major mistakes. Of course, you may be dealing with more than one social media platform, in which case you’ll need multiple plans so that you have one for every platform you use. In this plan you should include a colour palette, your brands 'voice' and a schedule for posting. She Does This can help you with all of this if you're stuck!
Give Reasons To Follow
There are MILLIONS of social media accounts out there for your target market to follow, so it’s safe to say that the competition can be quite fierce. For this reason, you need to give your customers and potential customers a real reason to follow you. Examples of these reasons include behind the scenes content, tips and advice, and exclusive discounts. Authenticity is a word that gets thrown around A LOT when talking about social media growth, but it really is SO IMPORTANT! As much as social media should be a highlight reel for your business, it's also really important to keep it real and transparent.
Know When To Outsource
Marketing, especially social media marketing, is something that can be handled in-house, but that doesn’t necessarily mean that you should. If you’re struggling with any part of your strategy, whether it be content for your Twitter or Facebook advertising, then you should consider outsourcing to marketing professionals. She Does This offers social media management services for small to medium sized business's.
Use Post Management Tools
If you decide that you are going to keep your marketing in your company, there are a few things that you can do to make the task easier for yourself. For example, you can make use of a social media post management tool such as Hootsuite. This will allow you to publish over multiple platforms and schedule posts in advance, saving you and your employees time and stress.
Interact With Your Followers
As important as social media is for promoting your products and offering exclusive content, it’s important to remember that it is a social tool and should be used as such. With that in mind, you should use your platforms to engage and interact with followers and potential followers. This will help to build a community, boost brand loyalty and lead to increased sales.
Watch Influencers And Competitors
You may be running the social media game, but there will always be people out there that are better at it than you. While competition can make life hard, it can be incredibly beneficial to learn from what others are doing in the market. So, it’s important that you keep an eye on industry influencers and competitors. Obviously you shouldn’t copy them, but you can of course learn from their successes and mistakes.