Media kits are absolutely ESSENTIAL in getting your business name out there. They let the important people know who you are and what you’re about in a short, succinct way. Now when I say media, I don’t mean it in the traditional sense. Yes, you can send your kit to journalists and PR companies, but you can also send it to ANYONE who may have an interest in your business to give them a quick snapshot of what you’re about.
I’ve sent my media kit to prospective social strategy clients, brands I want to work with, writers who I want to collaborate with…You name it, I’ve sent my kit to them.
So why can’t I just send a ‘hi there’ email asking people to visit my site?
Well here’s why…
We live in a fast paced world where everyone wants everything yesterday. Asking someone who isn’t familiar with my work to visit my site and read some articles just ain’t gonna happen. Quite simply, ain’t nobody got time for that.
But what if I had a document that summarised who I am, what She Does This is about and showed my social media engagement statistics all in one page?
You’re asking far less of the person you’re trying to work with and making it so much easier for them to get a grasp of your business and how you could work together.
So what goes into a media kit?
WHO – People want to know who they’re working with, so tell us a bit about yourself! Your qualifications and work history
WHAT – Summarise what you do in 150-200 words. Try to keep this short and sharp. No need for fancy language here. The purpose of this document is to be brief yet informative.
WHERE – your location should be specified. Even if you’re a service provider that can work remotely, still say where you’re based. Also state if you’re willing to travel for work!
IMAGE/GRAPHIC – Either a photo of you or your product, or BOTH?! Again, people want to know who they’re working with! If you’re a product developer, have an image of your product!
OPTIONAL: Depending on what you do, you may want to include the kind of work you’re interested in or the brands you have worked with in the past. This gives the reader an idea of how they may be able to work with you and shows credibility by giving some work history.
Here’s an example of a media kit for your reference…
I created my media kit with Canva