Have you ever considered making a living by working as a beauty technician, therapist or aesthetician? This rewarding career gives you the opportunity to interact with people on a daily basis and help them feel much better about themselves. After you’ve acquired your license and gained invaluable experience during your training hours, now it is the right time to think about what qualities are necessary to turn random beauty salon visitors to regular customers. The beauty industry is always evolving, which means that you need to be adaptable with a lot of patience and knowledge in order to stand out from the crowd.
An extroverted person who is able to easily make friends, even at the workplace is perfect for this job. Being sociable is a trait that can come in handy at the beauty salon. Improve your social skills so that customers feel relaxed and amused while they spend time at the salon. It’s not just about the service you provide, it’s also how you make the customers feel. If they always feel welcome and accepted, they will keep coming back.
Keep It Clean
The devil's in the details. If you think customers don’t notice that small coffee stain on your shirt or brittle nails, you couldn't be more wrong. Taking care of your hair and nails is especially important if you work at a beauty salon. As a beauty technician, it is utterly unacceptable to walk around with messy hair or have bad breath. Since first impression is what matters the most, a set of pearly whites and some natural makeup is definitely what will seal the deal with most of the customers.
Know Your Stuff
Customers will leave the salon happier and satisfied that they made the right choice to come to your salon if you answer all of their questions. Be patient and provide thorough, yet simplified explanations. You don’t want them to be bored to death with medical expressions that are hard to understand. Your answers should be simple and correct. The best way to be confident in your knowledge is to enrol in various beauty courses, read literature and keep up with the latest trends in fashion and beauty.
Recognize Your Customer
You will encounter different people and personalities every day. For instance, if you spot an introverted person, you shouldn’t force the conversation or tell jokes, but rather go with the flow and make the person feel comfortable. Some people don’t even like to talk, they’re just there for the beauty treatment and that’s it, while with others you’ll feel more like a therapist than a beauty technician. Your job is to pay attention to the signals they’re sending and if necessary, change your approach accordingly.
Even if you’re having the worst day of your life, don’t take it out on the customers. They can sense that you need to get some worries off your chest and sometimes can get the impression that they are the reason of your frustration. After you’ve made them feel that way, they surely won’t be coming back. Also, when you’re feeling down, it can affect the quality of your work. So, you sometimes need to become an actor, put on a brave face and not project feelings onto your customers.
If you're outgoing and enjoy interacting and meeting different people every day, then this is the perfect job for you. Of course, this is not the only requirement to be successful in the beauty industry. It is necessary to improve your skills by attending different courses and trainings that will help you pass down the knowledge to both your colleagues and customers.