Isabelle Durkin from Marketing Loco guest blogs on how to improve your SEO ranking…
Whilst most business owners know what SEO stands for (Search Engine Optimisation), the majority don’t really understand what it truly means and how it can affect their business.
This is understandable since it’s often used among a heap of tech jargon. Plus, search engines (Google/Yahoo) have evolved at a rapid rate and it’s difficult to keep up with the changes.
To keep it simple (which is always my preference!), I will explain SEO as a non-tech person and share some key strategies to help you improve your digital presence.
Let’s start with why SEO is important:
Search Engine Optimisation will help build your online presence, showcase your key products or service offerings and allow new customers to find you on search engines.
According to Search Engine Watch, 92% of all online search traffic will only review information on page 1 of Google, while only 4% will click on page 2.
In addition, the number 1 Google rank position will receive 33% of search traffic compared to 18% for number 2. The traffic continues to diminish from there.
It is becoming increasingly difficult to organically rank well, especially for new businesses. We can no longer purely rely on the use of keywords (although this is still important).
Here are a list of best practices to help improve your organic rank:
1. Keyword Research
Keyword research is important and should be undertaken thoroughly. Don’t just rely on one main keyword for your entire website. Focus on one relevant keyword for each page on your website. In highly competitive industries, you may need to use long tail keyword phrases.
For example, instead of “marketing consultant” you may choose “digital marketing consultant Sydney”. Note that you should review your keywords regularly as top performing keywords may
2. Relevant content – You can never have enough!
Ensure you include engaging content that is relevant to your business and your target audience. This will also encourage audience sharing and backlinks which is a big plus for Google ranking.
Remember, content is not only words on a page. It can be videos, info-graphics, product reviews, how-to guides, product demonstrations, testimonials, templates, eBooks, FAQs and much more.
Is it easy to navigate through your website? Is the structure clear, functional and simple? Does your website load quickly (within 2 seconds)?
Is it designed with your target consumer in mind? If you are “too close” to your business / website (which we usually are), ask three people you know to visit your site and give you their honest feedback.
You may be surprised with the results!
4. Mobile First
It should be of no surprise to hear that the popularity of mobile devices is soaring. Hence, the need for a website that is designed for Mobile first in mind. Have a look at your website on a mobile phone and a tablet. How does it compare to a desktop visit?
5. Back links
A back link is an incoming hyperlink to a web page. Ideally, you want as many back links from quality and relevant sites to help boost your ranking. This can be from social media pages, relevant industry bodies, related suppliers / business partners etc.
Be aware that “search engine bots” crawl through websites regularly to determine the quality score of the site.
The SEO strategies above will help you to organically rank well and avoid Google penalties.